Spotify: Black History Is Now

I led experiential production for the pop-up activation Spotify presented as part of their Black History Is Now Campaign. Taking place in the heart of SoHo, this pop-up educated guests about the history of phenomenal Black songs and artists and celebrated Black culture through the lens of music.

Over 7,000 guests passed through the doors over the course of 2 public days and one VIP opening party to absorb the art, set design, and video content that brought this project to life.